Euro-Start assembled the following recruitment committee of high-level executives to review the application of all participating companies:

- Jean-Marc Frangos • Head of Innovation and CTO, British Telecom
- Paul Bromley • Managing Director Innovation, ST Microelectronics
- Sebastian Blum • Managing Director, T-Mobile Ventures
- Gerd Goette • Managing Director, Siemens Ventures
- Richard Hababou • Managing Director, Societe Generale
- Francois Bergasse • Managing Director, Easenergy (Electricite de France)
- Nino Marakovic • Managing Director, SAP Ventures

Euro-Start’s methodology for assessing the potential of California technology companies in the European market included:

Situational criteria to assess market and context:
- European market potential
- Competitive landscape
- European investors appetite
- Technology hype
- Timing
- Relevance to the conference
- Ability to execute
- Coherence of European development roadmap
- Risk tolerance

Organizational criteria to assess company’s strengths and strategy:
- Development stage
- IP strength and vulnerability
- Ability to ramp up revenues in Europe
- Current financial resources
- Team
- Existing customers/partners

We used the aggregate average scores to map each company relative to others based on this weighed list of criteria. The format of the conference allowed for a maximum of 40 companies to present. In order to keep the California Tech Showcase as focused as possible, many applicants were unfortunately not be chosen this year.