The California Tech Showcase is focused on bringing together the hottest Silicon Valley companies with the titans of the second largest technology market in the world: Europe. The emphasis throughout the conference is to foster deals, distribution, European expansion, and partnership agreements through closely orchestrated one-on-one meetings and creative matchmaking by EuroStart, the conference organizers. There will also be keynotes, round-tables and conference-wide mixers to further enhance the value of the conference to attendees.
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The conference is organized and sponsored by companies and organizations focused on bringing US technology companies to Europe and helping them to successfully exploit the world's second largest technology marketplace. This creates a different outcome than in the large-scale media-sponsored industry conclaves where attendees are seeking a general feel for industry trends and everyone is fighting for exposure.

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